Provoke Touch of Silver Brightening Shampoo protects and treats yellowing, fading and dullness. Actively neutralises brassiness. The result: a glistening salon shine. Instantly enhance the colour and condition of grey, white or platinum blonde hair with Silver Brightening Shampoo. Violet colour pigments actively neutralise brassiness and counteract yellowing, fading and dullness. Resulting in a bright, vibrant and dazzling shine.